Stats
Understanding your Flowti analytics
Analytics tell you what works and what doesn't. This guide breaks down each metric and how to use it to improve your page.
1 min readLast updated:
Main metrics
- Views — how many times your page loaded.
- Unique clicks — how many visitors clicked at least once.
- Click-through rate — percentage of views that converted into a click.
- Top links — which links receive the most traffic.
- Sources — where they come from (Instagram, TikTok, Twitter, direct, Google…).
- Devices — mobile, desktop, tablet.
Data retention
- Free: last 7 days.
- Pro: full history.
- Business: full history.
How to read them
- If your CTR is <20%, your bio isn't selling the click — review the first line.
- If the top link changes every week, your audience is still exploring — good for tests.
- If all traffic comes from a single network, you're algorithm-dependent — diversify.
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